I was browsing through my Copywriting Swipe Files this evening and much to my delight I stumbled across a comprehensive and useful collection of proven ad headlines and ideas.
The ideas here are copywrite free so take your pick and copy and paste (fill in the gaps to suit your product) to use them in your own advertising.
Feel free to use them ‘as is,’ or adapt the text to suit your product or service.
Free ……… just for visiting
This headline works well when you’re giving away a free sample, or product, that your target market finds desirable.
It won’t work if your freebie is completely unrelated to your main product.
Now making $1,000 a day is easy
This headline is suited to affiliate programs, MLM, and home-business opportunities.
The headline works, because it implies the program being advertised has made some kind of breakthrough designed to help ordinary people make good money.
Are you ready to make more money?
Who wouldn’t answer ‘yes’ to this question? It hits all the right buttons with people on the lookout for a new opportunity.
Buy one, get one free
The old classic still pulls them in, because there a very few offers where a person wouldn’t want two of something.
It’s especially powerful when your product is known to be a cut above the competition.
Everything half price…today only
Want to see some serious sales results immediately? Reduce the price, and force people to act now if they want to take advantage of your generosity.
No time to ………?
This headline works well for any device or program designed to save time, make people’s lives easier, or that is aimed at a busy target market.
You can fill in the blank with an essential activity that…
- Must be performed by your target market, but uses up time they might otherwise prefer to spend more pleasurably
- Is pleasurable to your target market, but must be put aside for more pressing and less pleasurable activities
Successful ……… secrets revealed
You can fill in the blanks with almost anything, as long as you’re selling something most people find difficult. For example: Successful sales secrets revealed.
The title of this article, 20 proven ad headlines that work is a variation on the theme.
Discover the secret to ………
Discovering things implies excitement. Discovering secrets adds even more spice to the mix. Naturally, you’d only use these words if you’re replacing the blank with something exciting to your intended audience.
Don’t use it if you’re selling something hum-drum. Nobody worth selling to wants to the discover the secret to vacuum cleaners.
Discover the secret of ………
This variation is best used when you’re dealing with something previously known to another group of people, and of great value to your target market. For example: Discover the ancient healing secrets of the Incas.
Anyone else want to get rich today?
Here’s another question most people will answer with a resounding ‘yes.’ The power comes with the implication that you’re offering a speedy way to get rich.
Lose 5 pounds in just 7 days
Do you offer a weight loss program? Then you want people to get the idea that your product delivers results fast. And ‘just 7 days’ seems faster than ‘one week.’
Five reasons why ……… beats the pants off ………
Does your product outperform a better-known competitor? Then this headline was written with you in mind.
You’re going to need to be certain you can back up your claim, because the rest of your ad won’t work if you don’t immediately follow up this headline with some compelling evidence.
I made $175,000 last year. Here’s how…
This headline sets you up as the man with the plan in the mind of your target audience. It states you’re already doing what they want to do, and now you’re ready to show them how.
That’s a very powerful proposition, and you get to make it right there at the start of your ad.
How to double your income in 7 days flat
Maybe you can’t make this claim. If not, then adapt it to suit your purposes. The key points to get here are…
- The headline is specific (double your income)
- The headline is time-bound (7 days)
- The headline offers the reader something he/she wants
- The headline uses the word ‘flat’ to make ’7 days’ seem more immediate
It’s the breakthrough working mom’s have been praying for
Use this only if your product…
- Really does do something new
- Is something working mom’s will find useful
Naturally, you can adapt the headline to your specific target market. For example…
It’s the breakthrough seniors have been praying for
This variation on the ‘working mom’ headline will only work if your target market is likely to believe in the power of prayer, and your product does actually solve some problem faced by that market.
Your ad needs to go on an explain how the problem is solved.
Announcing the skin-care breakthrough you’ve been waiting for
This is another example of how you can target specific groups of people right from your ad’s headline. In this case, the product is used to reach out to your desired audience, rather than a direct appeal to a defined group.
What your ……… is too afraid to tell you
Anyone who sells something in a new way that benefits the buyer, can put this headline to good use. For example: Here’s something your bank is too scared to tell you.
Your target market will find this approach hard to resist, assuming you have something useful to tell them.
6 things your ……… doesn’t want you to know
This variation on the ‘afraid to tell you’ headline takes a slightly different approach. By making a more specific claim, the power of the headline increases.
The ‘doesn’t want you to know’ phrase adds intrigue by implying the reader is being disadvantaged in some way. This helps to establish you as the good guy, assuming you have ’6 things’ to report that are genuinely useful to the prospect.
Everybody said it was impossible. Now they’re asking me how I did it
Is your offer unbelievable? Are you trying to sell something that seems too good to be true? Then this baby is your salvation. For example: Everybody said I’d never earn $100,000 a year online. Now they’re begging me to show them how I did it.
Compelling, isn’t it? It’s a great way to get past your target market’s natural scepticism.
OK that’s all folks – I hope you enjoyed the list.
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Maya Mendoza
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